First, establish your business goal that you are trying to accomplish by PPC campaign. Once, that is set, research your potential audience, and settle whom you are trying to target. Make the list of desired key words. Keep it at the reasonable length though. For creating keywords, you can use platforms such as Google Keyword Tool or WordStream’s Keyword Suggestion Tool. Above listed platforms can help you with coming up with new keywords ideas, which might come in handy. Do not hesitate to use your keywords repeatedly in order to increase your Click through ratio (CTR). Higher CTR will get your ads higher on the page. Be specific while describing your goods. This way once a person sees your description, s/he will have an idea of what you have to offer and is more likely to click on your page than if you were being vague in the description. PPC offers ad variation, so don’t be afraid to experiment, use numerous patterns. After some time, you can keep track of which pattern is more effective. Before starting PPC project, you should look into several things first. Make sure you have all your fees/contracts/budget figured out. Set the timeline for your project in irder to follow individual steps in a timely fashion.